What is Brand Identity And How to Design and Develop a Great One?

With more than 2.3 million active business in Australia, standing out from the competition is becoming more and more important. Cultivating a positive reputation for your brand is essential. That said, there are dozens of different elements that affect the way consumers perceive your brand and managing all of them is not always easy.

Creating a brand identity that your customers can relate to can help boost engagement and ultimately increase your profits. That said, controlling the way consumers look at your company can become a complicated task. In this article, we’ll discuss the definition of brand identity and go over a few tips to help you improve this part of your company.

What is Brand Identity?

Brand identity is a combination of all the factors that ultimately influence how your customers perceive your company. This includes your website, social media accounts, physical stores, all parts of your advertising strategy, and even the way your employees interact with customers.

Through brand identity, you can establish your core values, non-financial mission, and compromise to the immediate community. That said, if you’re not careful, you can send the wrong message and create a negative perception of your brand.

How to Establish a Positive Brand Identify

In order to manage and improve the way your customers perceive your brand, you need to:

Study Your Target Audience

In order to build a real connection with your potential customers, you need to learn as much as you can about them. Use all the knowledge and resources you have to collect relevant information about your audience. This includes preferences, age, gender, geographical location, and any other piece of information that can be helpful in determining what they like.

Research Competitors

Instead of blindly building an identity, you should also look at what other competitors are doing. As a general rule, you should never copy another company’s brand or image. Instead, look at the way they connect with their audience and how they employ different elements to their advantage. Then, you can make adjustments and try some of these techniques in your own business.

Identify and Highlight Your Unique Selling Points

All companies have a unique selling point. Make sure you understand your unique selling point, why it adds value, and highlight it whenever you get a chance.

Decide on the General Design Scheme and Brand Guide

You should always maintain a similar design and colour scheme throughout all the different channels you use. Make sure you create a brand guide that will help you develop signage, a website, and digital resources that follow the same scheme.

Create a Marketing Strategy

Regardless of the industry and type of company, always develop a marketing strategy that will help you achieve your goals. You can promote your business in a variety of ways. But, keep in mind that online marketing is among the most effective ways to build a powerful connection with your audience, so investing in a digital campaign should be in every marketer’s agenda.

Build a Custom Website

Although social media is becoming increasingly important, your main objective should be to build a custom website. Your website is your digital storefront and it affects the way your customers look at your brand. To make the best impression, ensure your site is functional, attractive, and equipped with all the features you need to track and delight your visitors.

Take Your Time and Focus on Building a Positive Brand Identity

Like most good things, building a great brand identity doesn’t happen overnight. The tips above should help you build a better brand reputation and ensure that your customers feel a real connection with your company.

If you need assistance creating a great website, contact our team and we’ll be happy to help.