There are more than 2.3 million businesses in Australia, so standing out from the competition has never been harder. Today, all parts of your company should be designed to provide a unique user experience that delights your customers, and that includes your branding.
Your branding efforts will help define the way your audience perceives you. Companies that don’t focus on promoting their brand usually end up with a bad reputation or get misjudged unfairly. Below, we’ll discuss 5 creative branding tips that will help you convey the right message in 2019.
Branding goes beyond showcasing your logo and coming up with a catchy phrase. While that marketing model may have been successful decades ago, modern companies need to show personality and social responsibility, both of which can be achieved with the right branding.
A good branding strategy will do more than imprint your logo into your audience’s mind. It’ll also help build your credibility and create an image that is trustworthy.
Aside from the trust factor, it’s important to connect with your audience at a personal level. For instance, you won’t want to convey a luxurious image if your products cater to the average person. Instead, try to put yourself in your customers’ position and build a strategy that connects with them at a basic level.
While most companies have a unique selling point, most focus on their logo, colours, and overall appearance. Instead, you can use your branding to convey your added value by using phrases like “sustainability first” and “supporting the community” in your strategy. Just make sure you follow up on your claims and avoid false statements at all costs!
Although all companies are different, they can all benefit from creative branding. Besides captivating your audience, you’ll create a memorable experience and, if done right, portray your business in a positive light.
Here are five creative branding trends that will define 2019.
Over the years, the development of innovative content has gone from a gimmick to an absolute necessity. This applies to all areas of your business, including your branding. Employing original fonts that share geometric similarities with your logo and other branding elements can help awe your audience succinctly.
While we’re on the topic of geometric figures, the combination of mild angles, curves, and colourful tones have become a crowd favourite for 2019. From international sports organisations to independent cafes, businesses of all sizes have employed these features in a variety of ways and successfully changed the face of their brand.
There’s no school like the old school, but combining vintage and contemporary styles is one becoming a great way to attract attention. The important part is to make sure the combination is unique while still being obvious, so don’t settle for something you saw someone else do.
There has been a lot of focus on the impact humans have on the environment in the last few decades. Today’s consumers are much more aware than before, so offering sustainable packaging that’s sourced locally will help show your commitment to the community and the environment.
Stencil artists like Banksy have brought his art form to the spotlight and you can capitalise from it by employing them in your branding. By teaming stencils with transparent or “ghost” letters, you can produce an intriguing effect that’s not overly intense.
Kym Wallis, the founding director of Higher Ranking has over 15 years of advertising sales, digital strategy, and business development experience. He is currently working as Digital Adviser for Catalyst Computers.
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