Good SEO plays ball the right way drawing traffic from the search engines in an honest way. Bad SEO seeks to use “tricks” to drive up your page visit statistics but that traffic does not represent good solid customers who are coming to you to do business. “Tricks” that some bad SEO agents use are frowned upon by Google and they will not work long term.
Above all, good SEO is a comprehensive program with multiple strategies for improving your customer traffic and the profits you see from that traffic. If an SEO company comes to you with a “quick and easy” way to drive up your SEO results, RUN! To see solid improvement in online profits as a result of SEO, you have to seek out a full service provider of those services. That service takes in a wide variety of search engine optimisation plans including…
- Link building
- On page optimisation
- Off page optimisation
- Meta tag optimisation
- Keyword research and ongoing review
- Content development
It is when each of these aspects of SEO are handled by top professionals who know what they are doing that you will see solid results that don’t just look good on your traffic reports. The results show up in your profits from your e-commerce investment.