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On average, 65%* of e-commerce shoppers do not complete their transaction. *Abandonment rate: 72.31% according to Fireclick / DigitalRiver in 2012 62.31% according to Coremetrics / IBM in 2011 72.00% according to SeeWhy in 2011 71.00% according to SeeWhy in 2010 55.00% according to Forrester Research & Shop.org in 2010 63.68% according to Coremetrics / IBM in 2010 69.38% according to Fireclick / DigitalRiver in 2010 62.14% according to MarketLive in 2009 71.00% according to Forrester Research in 2009 63.19% according to Coremetrics / IBM in 2009 68.00% according to SeeWhy in 2009 62.01% according to Coremetrics / IBM in…

Are you trying to sell to overseas markets? Have you considered what first impressions customers from other countries and cultures will think of your online eCommerce store? I don't know about other people, but my Junk mail folder gets more emails per day than my personal email address. Most of the emails in there are just what they are meant to be, Junk. But lately I have noticed that I have been getting emails from online companies based overseas, and though this could be construed as SPAM, I decided to take a look at their eCommerce websites just to see…

Maximize your online sales with a Mobile Skin for CS Cart 4Sprung have been busy developing a mobile skin that will work on mobile devices and even tablets. The skin does not require another admin area for your cart; it simply takes the content from your existing cart and fits it to a mobile friendly template. To see our latest mobile skin live, check out Buy Happier on your mobile device, or follow www.m.buyhappier.com.au. Does my online store really need to be mobile friendly? In the US, 25% of Internet users ONLY browse the Internet through a mobile device. Numbers…

Quality content is a term which is used often when discussing Search Engine Optimisation, but what does it actually mean? Creating quality content is the most important element of your website and indeed your online presence. You need to understand how content is indexed by search engines and how you can ultimately make more money through your website. In order to successfully achieve this you need to build up a successful following. As a result, Google will look on the website more favourably. Google is a leading search engine and in order to retain the share of the market, it…

WordPress – It might be free but how much does it actually cost? WordPress is a popular piece of software which is used by many people to create professional websites. However, whilst it is free to install, you need several different components to enable it to work effectively. Each of these components incur a cost on top of your domain name and web hosting. What’s more, if you are not familiar with website design or development, you will need to hire a developer to professionally install and set up your WordPress site which can considerably add to the overall cost.…

New Shopping Cart Pay Monthly Plans from 4Sprung. Get your new store online for a small set up and monthly fee – ideal for those store owners with big plans but small budgets! We realise that around the world, consumers are spending less as the economic climate continues to deteriorate. As a result, small business are having to constrict their already limited budget to make up for this loss of revenue. With this in mind, 4Sprung has developed a  set of new Pay Monthly Shopping Cart Plans. These plans mean that for a small set up fee, and then an…

Waterskiers World and DigiFrame are just two of our clients that are reaping the benefits of 4Sprung's SEO expertise to shoot to the top of Google search results for their keywords. For the last few months, our team has been diligently using White Hat SEO techniques to deliver both Waterskiers World and DigiFrame to the number one spot of Google search rankings for their specific keywords. DigiFrame SEO keywords ranked at #1: Digital Scanner and Photo Scanner Waterskiers World SEO keywords ranked at #1: Water Skis and #2: Water Skis But how did we achieve these results? Well, at 4Sprung…

Like what you see in our newsletter? Want your custom email template to impress current and potential clients, or have a special promotion you really want to stand out? At 4Sprung we recommend using MailChimp for all your email marketing needs. An email newsletter is an ideal way to engage your customer base and get them back to your online store, whether it be through interesting content that they want to read more of, or a special promotion or offer that you want to offer exclusively to your loyal customers. An custom newsletter email template has many benefits for you…

4Sprung is pleased to announce it’s latest project for Melbourne based printing company Ready Steady Print is now online. Readysteadyprint.com.au is a project that has been complex but extremely rewarding for 4Sprung. Ready Steady Print founder and owner, Joshua Kamil, was looking to revamp his website to take his business to the next level, but it also had to be able to match the needs of a growing business and so chose the 4S cart system. "This heavily modified version of CS Cart is absolutely fantastic. It's rich with features, good ranges of add-ons are available and up to date,…

What does Google's Penguin update mean for me? Google consistently releases new updates of their algorithm, and even more so this past few months. One of the most recent updates that have created a big buzz is the Penguin Update, released on April the 24th. This update has many sides but simply it is a penalty that is applied automatically to pages and sites that are not following basic and standard SEO principles, as well as sites that are implementing spamming techniques. Google has been increasing the intensity of their campaign against SEO malpractices, and prior to the Penguin update…